What should I post on Social Media as a New Business?

Starting a new business is exciting, but figuring out what to post on social media can feel a bit overwhelming. You want to make a good first impression, attract the right audience, and (let’s be honest) avoid crickets on your posts. The good news? You don’t need a massive following or a marketing team to build an engaging social media presence. With the right content ideas, you can start connecting with your audience, sharing your brand’s personality, and even generating sales.

Let’s walk through some tried-and-true content ideas to help you create posts that resonate with your audience and build a solid foundation for your new business on social media.

1. Introduce Your Brand Story

One of the first things people will want to know is who you are and what your business is all about. Share the story behind your brand—how did you get started? What inspired you to start this journey? Was there a particular problem you wanted to solve?

People love a good story, and sharing yours helps humanize your brand. For example, you could post a photo of yourself, your workspace, or a moment that inspired your business. Give a bit of background, share the “why” behind your brand, and don’t be afraid to get personal.

Example post idea: “Hey everyone! I’m [Your Name], and I started [Your Business] because [reason]. I’ve always loved [industry or passion], and I couldn’t wait to create something that would [explain how your business helps or brings value]. So excited to share this journey with you all!”

2. Showcase Your Products or Services (but Keep It Conversational)

You might be tempted to jump straight into promoting your products or services, and that’s fine! But remember to keep it conversational and not overly salesy—especially in the beginning. Showcase what you’re offering by explaining how it helps, and the value it brings to customers.

If you have product photos or demo videos, now’s the time to use them! Try showing how a product works, or if you’re a service-based business, walk people through what they can expect when working with you. The goal is to make your product or service feel accessible and relatable.

Example post idea: “Did you know [fun fact about your product/service]? That’s why we designed [product/service] with [unique feature] to help you [benefit].”

3. Share Behind-the-Scenes Content

People love getting a behind-the-scenes look—it makes them feel like they’re getting a sneak peek into your world. Whether you’re packing orders, designing a product, or just setting up your workspace, these “real life” moments build connection and trust with your audience.

You don’t need a fancy setup; a quick snapshot of you working, organizing products, or even jotting down ideas is enough. Showing the effort, creativity, and personality behind your business can be really powerful.

Example post idea: “It’s all hands on deck today as we pack orders for [new launch or popular product]! Here’s a little glimpse of the behind-the-scenes magic that goes into every order we send out.”

4. Educate and Inspire with Tips and Value-Driven Content

People will follow you not just to learn about your products but also to get value from you. Share tips, advice, or industry knowledge that aligns with your business. If you’re a wellness brand, offer simple wellness tips; if you’re in fashion, share styling advice. Think about what your ideal customer would find helpful and inspiring, and offer that value regularly.

Educational posts position you or your business as an expert in your field and help build trust with your audience. Plus, they’re more likely to be shared, which can help grow your reach.

Example post idea: “Struggling to [problem related to your business]? Here are 3 easy tips to help! Swipe to find out more”

5. Celebrate Milestones and Wins (Big and Small!)

Every little win is worth celebrating, especially when you’re just starting out. Whether it’s reaching 100 followers, receiving your first order, or launching a new product, share these moments with your audience. It shows them that you’re committed and excited about what you do, and it gives them a reason to celebrate with you.

This kind of post also helps build community. People like supporting small businesses, so let them feel like they’re a part of your journey.

Example post idea: “🎉 We did it! Thanks to all of you, we’ve reached [milestone]! We’re so grateful for each and every one of you who support us on this journey. Here’s to more amazing moments together!”

6. Ask Questions to Boost Engagement

If you want to spark conversation and get people commenting, try posting a question. Ask something related to your industry, or keep it fun and lighthearted. Questions are a great way to get to know your audience, learn more about their preferences, and even get ideas for future products or services.

For example, if you’re in the food industry, you might ask, “What’s your go-to breakfast on a busy morning?” or “Which ingredient could you never live without?” These questions invite interaction and make your followers feel like you’re genuinely interested in their opinions.

Example post idea: “We want to know—what’s the one thing you always keep in your [home/office/closet]? Let us know in the comments! #FridayFun”

7. Run a Giveaway or Special Promotion

Giveaways and promotions are fantastic ways to boost visibility and get more followers, especially if you’re new. Create a simple giveaway where followers can participate by liking, commenting, or sharing your post. This is a fun way to introduce your products and engage with your growing community.

Just be sure to make it relevant to your business, and if possible, offer a prize that showcases your products. Not only does this create excitement, but it also gives potential customers a taste of what they can expect from your brand.

Example post idea: “GIVEAWAY ALERT! We’re celebrating [reason for giveaway, e.g., our grand opening] by giving away [prize]! To enter, simply [instructions]. Winner will be announced on [date]. Good luck!”

Looking for more social media post ideas, get a copy of the Ready to Post 100+ Social Media Hooks and Post Ideas ebook here.

Final Thoughts

Starting out on social media can feel like navigating uncharted waters, but with these content ideas, you’re well on your way to building a feed that’s engaging, genuine, and totally “you.” Remember, you don’t need to have a polished, high-gloss feed to make an impact. People are drawn to authenticity and businesses that show a little heart.

So start with these ideas, find what resonates with your audience and remember that Social media is a place to connect, share, and celebrate all that makes your business unique.